Designing a logo is not as simple as you think. When you are designing a logo, you are crafting the brand’s visual identity. Remember that the logo creates the company’s first impression. It can heavily impact your client’s brand perception.
Here are some of the tips that you can use in designing your logo:
1. Create a witty, catchy, and unique logo.
One of the main functions of a logo is to separate your brand from the other brands. So, it is important to design a unique image that stands out from the rest.
2. Create a logo that truly represents your brand.
Before you create the logo, you have to understand the brand first. You have to also understand your market. What’s the target market of your brand? Is your brand focused on invoking several human emotions or is it focused on function and utility? Is it a quirky brand or is it a serious brand?
When you are designing a logo, do not focus on aesthetic value alone. You have to consider the meaning of the brand. You have to create a logo that captures the essence of your brand. For example, the Apple logo represents a missing “byte”. The three ellipses in the Toyola logo represent 3 things that are important to the company: the product, the technology, and the customers.
3. Use the right colours.
You have to put enough thought on the colours that you are going to use for your logo. Different colors have different appeal. Here are some of the psychological meanings of colours:
- Orange – creative, youthful, friendly
- Yellow – inventive, sunny, optimistic
- Red – sexy, bold, energetic
- Blue – medical, professional, trustworthy, tranquil
- Pink – flirty and fun
- Black – credible, powerful
- Brown – steady and stable
- White – pure, clean, simple
4. Keep your logo simple and flexible.
The main goal of a logo is brand recognition. If you want the logo to boost brand recognition, it has to be simple. The logo must also be flexible. This means that it has to look good on different backgrounds. Take the logo of Adidas, for example. The logo of Adidas has evolved over the years and it appears in different colors.
5. Be patient.
You cannot expect instant success in the field of logo design. It took time for iconic logos like Puma, Audi, and Nike to gain popularity. So, you have to be patient. What makes iconic logos special is their meaning and their significance to the brand. The Nike logo represents motion. Puma’s logo, obviously, is a leaping puma which is simply a visualization of the brand.
Patience pays, so be patient. As long as your logo strongly represents your brand, it will get sufficient attention soon.
6. Use online tools and resources in designing your logo.
The internet is a vast source of useful information. Online resources like 99designs have a logo store that has unique logos for those who cannot afford to pay a designer. You can also use other sites like LogoYes.…